マーケティング専攻:Consumer Behavior Concentration

 

Students may earn a concentration in consumer behavior by completing 12 credit hours from the following courses:

 

MGMT 711 Negotiations (3 credit hours)

 

MKTG 710 Consumer Behavior (3 credit hours)

 

MKTG 711 Marketing Research (3 credit hours)

 

MKTG 712 Sales Management (3 credit hours)

 

MKTG 713 International Marketing (3 credit hours)

 

MKTG 715 Brand Promotion Strategies (3 credit hours)

 

Students pursuing the consumer behavior concentration are encouraged to take Marketing Planning and Implementation for Practice of Management II (MGMT 622) and Strategic Consulting for Practice of Management III (MGMT 623).

 

For students interested in pursuing a double concentration in consumer behavior and strategic management and leadership, Negotiations (MGMT 711) can count toward both concentrations.